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NEON Business Spotlight: The SEAD Project

Chanida Phaengdara Potter, Founder and Community Architect, started The SEAD Project to address the needs and issues of local Southeast Asian diaspora communities (Hmong, Lao, Khmer and Viet). These communities historically have been impacted by the Vietnam War and share many similar experiences. Chanida ventured into starting a nonprofit organization to address war and generational trauma that the community faces. The SEAD Project is dedicated to service and uses community engagement efforts to communicate through creative arts, storytelling and literature.

The majority of the clients who engage with The SEAD Project are generally young professionals who identify as Hmong, Khmer, Lao and/or Viet. These youth are emerging community leaders who are seeking to learn and make an impact in their communities. The future of The SEAD Project is driven by the vision of owning a space and community hub for Southeast Asian diaspora people to gather and connect with each other. Chanida has a vision for the space to be a place for resources and thought-leadership for all things related to the SEA diaspora.

The SEAD Project is a member of NEON's co-working space and office with NEON for convenience, location and an opportunity to network with like-minded entrepreneurs fulfilling their dreams and passions in north Minneapolis.

To reach the SEAD Project (morning or afternoon),


Call: 612-460-5559





The SEAD Project

1007 West Broadway Ave. N.

Minneapolis, MN 55411

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How to reach us

1007 West Broadway Avenue North,

Minneapolis, MN 55411


Phone: (612) 302-1505


Business Hours

Monday - Friday

9:00 a.m. – 5:00 p.m.

Saturday - Sunday


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